Variasi Strategi Kesantunan Berbahasa pada Interaksi Pariwisata di Desa Wisata Sade: Kajian Sosiopragmatik

Abstract

This qualitative study aimed to find variations in language politeness in interactions between special tour guides and tourists in Sade Village, Lombok, using a sociopragmatic approach. Sade Village is a cultural tourism destination that maintains the traditions of the Sasak tribe, where tour guides communicate with tourists using various languages ​​such as Indonesian and foreign languages ​​such as English. In these interactions, tour guides applied language politeness strategies to maintain communication harmony and adapt to the diverse backgrounds of tourists. This study used an observation method with data collection techniques in the form of listening, taking notes, recording and in-depth interviews with tour guides in Sade Village. Data were analyzed by using the pragmatic matching method based on Brown and Levinson’s politeness theory and a sociopragmatic approach to identify language politeness strategies used in interactions that occur in Sade Tourism Village. Data in the form of dialogues determined based on the context of the speech situation. The results of the study indicated that tour guides used various positive and negative politeness strategies according to the social and cultural context of tourists with the aim of establishing harmonious interactions and as part of hospitality in the tourism sector. These findings contribute to tourism awareness groups in understanding how language politeness plays a role in cross-cultural communication in the tourism sector. The results of this study can also be a reference in communication training for tour guides to improve the effectiveness of interactions with tourists.